Privacy Policy

Information we collect

The Long Term Care Desk uses Google Analytics 4 to measure aggregate site traffic, including pages viewed, approximate location (city-level), device type, referrer, and time on page. This information is collected via cookies set by Google Analytics and does not include personally identifying information.

We do not require you to register an account to read any content on this site. We do not collect names, email addresses, phone numbers, or any other identifying information unless you voluntarily submit them — for example, by emailing editor@longtermcaredesk.com for editorial questions or corrections.

The Self-Insurance vs LTC Insurance Breakeven calculator runs entirely in your browser. The numbers you enter are not transmitted to our servers and are not stored.

How we use information

Aggregate traffic data is used to understand which content is most useful to readers, identify technical problems, and prioritize editorial coverage. We do not sell, rent, or share user data with third parties for marketing purposes.

Advertising

This site displays advertisements served by Google AdSense. Google may use cookies to serve ads based on a user’s prior visits to this site or other sites on the internet. Users may opt out of personalized advertising by visiting adssettings.google.com.

Affiliate links

If we add affiliate links to advisor lead-generation networks or other relevant services in the future, those links will be clearly labeled. Compensated relationships do not influence editorial coverage. See our methodology page for our standards on financial relationships.

Cookie controls

You can disable cookies through your browser settings. Disabling cookies may affect site functionality but will not prevent you from accessing any editorial content.

Children

This site is not directed at children under 13. We do not knowingly collect information from children.

Changes to this policy

This privacy policy may be updated as our practices evolve. The “Updated” date at the top of this page reflects the most recent revision.